In 1964, Hasbro came up with a brilliant idea: to make an original “doll” to boys and sell the dolls to boys as an “action figure”. The name of the action figure? G.I. Joe. Hasbro laid the groundwork for many companies to take a risk with doing something bold and original that no one’s ever seen before.
Since then, many companies such as Kenner, Mego, and Mattel have tried and have been successful in their own ways by making original Intellectual Properties (or IPs) to the market, Some even continue in their own ways. But over the last 30 or so years now, we’ve been on a steady decline of original ideas, companies becoming more reliant on name recognition than coming up with original ideas which leads me to ask this question:
“where are all the new IP’s?”
