How do we fix… Play Arts Kai?

Play Arts Kai is a weird conundrum; on one hand, they have some of the best licenses right now on the market (Batman Arkham Asylum, Uncharted, Resident Evil, Final Fantasy, ect.), but on the other hand, said figures are not what we would call “Quality”, especially with other companies like Bandai doing much better job with video game licenses. But how can Square-Enix get away from this stigma of “good idea, bad execution”? Let’s take a look at everything so far with Play Arts and find a way from there.

I figured we’d start with what they are doing right first, because once we find SOME good, we can better detect the bad.

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E3 2010: Square Enix booth

Being my first E3, it was an aboslute sensory overload. All the new games and presentations from various game companies were nothing less of a marvel. This year’s E3 had tons of companies representing different aspect of gaming, including toys.
Square-Enix booth showcased up-and-coming, as well as already released, Play-Arts Kai figures. I was one of many lucky attendees to check out these great-looking figures.

Assassin’s Creed II


Ezio Auditore da Firenze (Prototype)

Metal Gear Solid: Peace Walker


Naked Snake/Big Boss. There are two variants, camouflauge and stealth suit (Each sold separately)


The AI weapon figures: (from the left) Basilisk, Pupa, Chrysalis, and Cocoon

Final Fantasy XIII


You can see a bit of Play-Arts Kai Lightning figure in top left corner (barely…)



From the top left corner, clockwiser: Sazh, Hope, Vanille and Fang.(Already released)


Snow w/ Shiva sisters, and Odin

Bleach


Ichigo Kurosaki, Ban-Kai mode


Rukia Kuchiki w/Kon


Toshiro Hitsugaya